Name: Communal seating arrangements.
Appearance: Long, uncomfortable and making a comeback.
Who would voluntarily eat with strangers as an adult with free will? The younger generation, it seems. According to data from the restaurant reservations company Resy, "90% of gen Z diners say they like shared seating, compared with just 60% of older generations".
Group dining in nationalistic eateries was a big thing during the second world war, actually – there were about two thousand five hundred of them, supported by Winston Churchill.
It’s an alien concept for you, I know, but shared dining can be fun! As Pablo Rivero notes: "Dinner becomes a collective event," and "You never know who you’ll be seated next to; that’s the fun of it!"
Or sitting beside a fitness enthusiast chomping chicken breasts to fuel his "workout routines"? Or a nano-influencer capturing you in the background of their reel while eating a salad? Consider this: young adults – the most online generation, who grew up during COVID, and many of whom started careers remotely – love a structured communal activity. This same desire driving the popularity of young people’s running clubs, group hikes and art nights: they’re seeking real-world interactions.
You might not fancy it, but lots of young people are lonely (Nearly half of them, according to an Oxfam study released this summer). A recent American study a third of males aged between 18 and 23 reported they hadn’t seen anyone outside their household in the past week. Isn’t it a good thing they’re going out and sharing meals with new people?
Talking to strangers is beneficial, too: it gives us a greater sense of belonging. Plus the Resy data highlights an additional benefit: 14% of survey respondents said they’d found a romantic partner at a communal dining experience. Given gen Z have gone off the apps, this offers a chance for a spontaneous "meat-cute".
Mission accomplished.
Appropriate comment: "Gen Z think communal dining ate and left no crumbs."
Don’t say: "Things are fine until food spills on your vintage clothes."
A tech enthusiast and business strategist with over a decade of experience in digital transformation and startup consulting.