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The artist donates £25,000 Mercury Prize to independent music venues

Sam Fender holding the award in the North East
Sam Fender won the Mercury Prize last month in his hometown

The star has given the entirety of his twenty-five thousand pound Mercury Prize cash to the Music Venues Trust, which works to save the United Kingdom's grassroots live music spots.

The star was presented with the cheque on mid-October as his third album People Watching was chosen as the top album of the past year.

He has decided to donate the funds to the trust, in recognition of the vital role local spots had in his beginning days.

"I personally couldn't be pursuing this success if it weren't for all the performances I played around the North East, and further afield, when I was beginning," said Fender. "These locations are renowned, but they are facing challenges."

From early 2023 onward, over 150 of these locations have ceased operations – about 16% of the entire UK sector.

Over the past year, well-known musicians such as Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all supported the MVT in its initiatives to help venues survive, by applying a small levy to their ticket prices, which benefits smaller concert halls.

He also participated, collecting in excess of £100,000 on his 2024 arena tour to help thirty-eight local spots across Britain.

The money assisted locations that were dealing with potential shutdown due to issues arising from water damage, fires and family tragedies, as well as licensing issues, legal disputes and neighbor objections.

Other venues obtained financial assistance in upgrading infrastructure and sound and lighting systems that positively impacted musicians and fans.

"The notion that funds from shows in large arenas backs the independent spots, where it all starts for musicians like me, is just common sense," Sam Fender has stated.

Pulp on stage
The group are one of the many acts who contributed their award winnings to good causes

He is not the first artist to give his honor funds to worthy causes.

In the band received the prize in the year 1996 for their record their work, lead singer the singer announced that the band would contribute their prize money to the charity the charity.

That year, musician she split her prize among several organizations, including the children's charity and a Sickle Cell charity.

"I also contributed a grand to the center, to their gymnastics class, because I did gymnastics when I was a child and they required better apparatus," she shared with the media.

Two years ago, Ezra Collective donated their winnings to the youth organization that developed their group, alongside other grassroots music organisations.

And 1994 winners they donated their prize to a charity for MS after a acquaintance was found to have the disease.

"Winning was sufficient," stated vocalist Heather Small. "The money was the extra but we didn't need the bonus, because we had the honor. So our winning affected another person's life."

In the past week, the MVT revealed it had rescued several small stages in south-east England, by transferring them to public stewardship.

The first in that area and The Croft in the city were purchased under the Own Our Venues program, which is funded by Arts Council England and supporters who purchase "stakes" in the venues.

By

Melissa Sanchez

A tech enthusiast and business strategist with over a decade of experience in digital transformation and startup consulting.

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