TikTok is introducing a updated setting that permits them to cut down on the amount of AI-made media appearing in their timelines. This move comes as the service revealed that it currently hosts in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a global release. This development coincides with a rise in AI-generated material, fueled by recent AI video creators.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding content creators on a competing service primarily display clips produced artificially. A large amount of this content is deemed low-quality AI content, a term for inferior, factory-style content that is frequently illogical or surreal.
“We know from our community that many people like content produced via AI tools, ranging from digital art to science explainers, and we intend to offer the community the ability to see more or less of that, based on their own preferences,” stated a company executive.
Volume and Proportions
TikTok announced that there are presently 1.3bn videos on its network labeled as AI-generated. Overall, over 100 mn pieces of content are uploaded to the service every day, making AI content a relatively small portion of its overall inventory.
How to Adjust Settings
Viewers will be capable of reduce or increase the amount of AI content they see by accessing the “manage topic” feature in the platform and selecting “AI-generated content”. Other topics that can already be controlled under the tool include current affairs, style, beauty, and movement.
Platform Guidelines
Its rules require creators to identify lifelike artificially created content, and it forbids malicious AI impersonations of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its user guidelines.
In addition, the app will now apply an artificially created tag to content made using its own AI tools, or identified by an industry-wide initiative for recognizing content made by AI. This measure is aimed to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is furthermore introducing a $2m AI literacy fund for professionals and organizations to create learning resources about responsible artificial intelligence. This project will support charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
The platform has supported its safety measures, amid controversy over proposals to lay off numerous safety staff in Britain. The company is planning to eliminate 439 jobs in its user protection department in London, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content before it has to be seen by people. The company reported a notable drop in disturbing and violent content seen by content reviewers over the previous year due to reliance on its automated systems.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is making a difference process content quickly.”
