During last year's race for the White House, the former president courted the electorate with promises to lower costs starting on day one. But, after he assumed office, there was minimal focus to the cost of living. All that changed after inflation-weary voters expressed dissatisfaction at the polls. Shortly thereafter, his team initiated a hastily assembled effort to address affordability. Regrettably, this initiative has proven a disorganized endeavor—characterized by illogical claims, contradictions, magical thinking, scapegoating, and misleading statements.
Just two days after the election, the president kicked off his affordability drive with a poorly received statement: “Food prices are way down. Everything is way down… So I don’t want to hear about affordability.” This comment from billionaire Trump—who frequently associates with fellow billionaires—revealed a lack of empathy for millions of Americans facing difficulties when visiting supermarkets. Essentially, he ignored their concerns as unimportant, suggesting they were mistaken about actual costs.
His assertion about declining prices proved highly misleading and dishonest. How could all costs be decreasing when the taxes he imposed were increasing costs? Recent data indicate banana prices rose 6.9% over the past year, the price of beef went up 14.7%, and coffee prices surged 18.9%—in part because of import taxes on Brazil’s coffee and beef. Between January and September, prices rose in the majority of main grocery groups monitored by the government’s price index, including meats, poultry, and fish (up 4.5%), non-alcoholic beverages (up 2.8%), and produce (up 1.3%).
In spite of the evidence, Trump persists in repeating his misleading narrative about lower costs. After the vote, he has claimed there is “virtually no inflation,” declared “costs have fallen significantly,” and asserted “it is far less expensive under Trump than it was under sleepy Joe Biden.” Such remarks ignore the fact that general costs have clearly increased after the previous administration. Currently, price growth is at a 3 percent per year, which is 50% higher than the central bank’s 2% goal. In another falsehood, he claimed that gas prices had fallen to around two dollars, despite government figures show they average $3.19.
Faced with actual conditions and declining opinion polls, some Trump aides evidently cautioned that his “costs are falling” rhetoric portrayed him as dangerously out of touch from typical Americans. A lot of citizens are frustrated about rising costs after assurances of decreases. As a result, advisers suggested one quick fix: reduce certain import taxes. This sensible idea contradicted Trump’s absurd assertion that new tariffs wouldn’t raise prices for American shoppers.
With certain taxes being rolled back on several food items, the administration will likely claim that he has cut prices once those foods start declining in price. That would be similar to a firestarter boasting for extinguishing a blaze that he had started. On another occasion, while speaking fast-food leaders, Trump declared that “this is the peak period of America” and assured the audience that “prices are coming down and all of that stuff.” These comments come naturally for a wealthy individual to make, but they ring hollow to countless households who are struggling—especially when millions risk cuts to nutrition assistance or rising insurance costs.
Per a recent poll conducted last fall, 74% of Americans think the state of the economy are fair or poor, while just a quarter consider them good or excellent. A separate survey showed that 61% of Americans feel Trump’s policies have “made the economy worse” in the country.
The treasury secretary, the president’s chief financial officer, lately contradicted assertions of a golden age. He stated that far from booming, certain sectors of the US economy “are in recession.” Industrial production—which Trump vowed to save—appears to have contracted for multiple consecutive months and lost approximately tens of thousands of positions since January. Citing this weakness, the secretary urged the central bank to reduce borrowing costs—a move that could ease financial pressure.
Reacting to public dismay about living costs, the president suggested a cash handout of “a payout of at least $2,000 a person” excluding “high income people.” To numerous struggling Americans, it seems like a financial lifeline, but it is unlikely that lawmakers—concerned about huge budget deficits—will enact the proposal. This idea could increase federal spending, push up interest rates, and possibly fuel inflation by putting more money into the economy.
Another supposed fix for cost issues centered on creating 50-year mortgages, based on the idea that this would lower housing costs. However, reality is that such lengthy loans have minimal impact to reduce installments—often cutting them by a small amount per month. The drawback is that these loans could more than double the total interest borrowers pay and slow building home value.
As part of their cost-cutting effort, Trump and his team have again blamed Biden for economic problems, such as increasing costs. Officials claimed they “inherited a disaster from Joe Biden” and were “cleaning up the prior administration’s price hikes.” These are unfounded and untruthful allegations. Actually, the former president left a strong economy, with low price growth, solid expansion, and unemployment low. But, Trump’s policies—particularly his tariffs—have resulted in an economic mess, driving costs higher and reducing economic output.
According to Mark Zandi, lead analyst at a research firm, 22 states are experiencing economic decline, with their economies damaged by the administration’s trade policies. Zandi fears that if large states like major economies tumble into recession, the nation could slide into a widespread recession. In downturns, people generally possess reduced funds to spend, and price increases often falls. Unfortunately, given the highly-touted affordability campaign likely to do little to hold down prices, his primary method for improving living standards might end up pushing the nation into recession—a scenario that struggling Americans really can’t afford.
A tech enthusiast and business strategist with over a decade of experience in digital transformation and startup consulting.