‘Utter hypocrisy’: Cigarette corporation lobbied against rules in Africa which are mandatory in UK

The tobacco company stands accused of “complete double standards” for lobbying against tobacco control measures in Africa which are already enforced in the UK.

African regulatory opposition

Correspondence acquired by reporters sent from the company’s subsidiary in Zambia to the African officials demands proposals to prohibit tobacco advertising and sponsorship to be abandoned or delayed.

The tobacco firm seeks changes to a pending law that include lowering the suggested dimensions of visual health alerts on cigarette packaging, the removal of restrictions on flavoured tobacco products, and watered-down penalties for any businesses disregarding the new laws.

Anti-tobacco campaigner response

“Were I in government, I would say that they enable the defense of the British people and sustain the fatalities of the Zambian people,” stated the health advocate.

More than 7,000 Zambians a year die from tobacco-related illnesses, according to World Health Organization estimates.

The advocate mentioned the letter was known to have been circulated to multiple official agencies and was in circulating through community advocacy networks.

Worldwide lobbying patterns

It comes amid broader worries about business sector influence with medical guidelines. Last month, global health authorities raised concerns that the tobacco industry was escalating campaigns to undermine international regulations.

“We see evidence of industry lobbying globally. Manufacturer hallmarks are on deferred levy rises in Indonesia, delayed regulations in Zambia and even a diluted statement at the UN international gathering,” commented the corporate monitoring director.

Possible outcomes

“If a tobacco control measure fails to be approved because of this letter, the cost might be borne in human lives who might otherwise quit smoking.”

The public health measure going through Zambia’s parliament includes regulations surpassing UK legislation by including provisions for e-cigarettes, and requiring that graphic health warnings cover seventy-five percent of product packaging.

Company alternative suggestions

Via documentation, the corporation proposes this be lowered to thirty to fifty percent “according to global recommended threshold”, deferred for no less than 12 months after the bill passes.

Global health authorities actually suggests a caution must occupy at least fifty percent of the product container front “and seek to occupy as much of the principal display areas as possible”. Across the United Kingdom, warnings are required to occupy 65% of a product container sides.

Flavor restrictions debate

The company seeks the elimination of comprehensive limitations on flavored cigarette varieties, claiming that it would drive users to “illegally traded” products. It suggests restricting fewer varieties of “scents derived from desserts, candy, energy drinks, soft drinks and alcohol drinks”. Every scented tobacco product have been prohibited in Britain since 2020.

The proposed legislation proposes sanctions for different infractions “varying from a percentage of annual turnover to a decade in prison”.

Business explanation

In the letter, the corporate leader of British American Tobacco Zambia claims the firm is “committed to good corporate behaviour” and “supports the objectives of governments to lower tobacco use and the connected wellbeing effects” but claims that “some regulations can have negative and unanticipated results.”

Campaigner rebuttal

The campaigner argued the corporation's recommended amendments would “dilute these regulations so much that the necessary effect for it to produce permanent improvement in society will not be achieved”.

The reality that multiple comparable regulations were present in the UK, where BAT is headquartered, was “total double standard”, he said.

“We reside in a connected world. If I plant tobacco in my garden and collect the yield and distribute the goods – and my family members avoid tobacco, but my neighbor's family uses … to enrich myself and all the future family lines while my neighbour’s children are perishing … is in itself complete moral failure.”

Public health laws in the United Kingdom or other countries had not resulted in corporate closures, the advocate mentioned. “Regulations don't close the industry. Measures simply defend the people.”

Official corporate statement

The company representative stated: “The company operates its activities following with current country statutes. Further, the company participates in the state's regulatory development in line with the relevant frameworks which enable relevant group engagement in regulation development.”

The company was “not against rules”, the spokesperson stated, adding that minors should be shielded from access to tobacco and nicotine.

“We support developing rules to realize planned population health targets, while accepting the variety of entitlements and duties on corporations, customers and associated groups,” the spokesperson stated, noting that the company's suggestions “mirror the circumstances of the Zambian market and cigarette sector, which involves growing volumes of illegal commerce”.

Zambia’s department of economic activities and commercial operations was contacted for response.

Melissa Sanchez
Melissa Sanchez

A tech enthusiast and business strategist with over a decade of experience in digital transformation and startup consulting.